Monday, October 11, 2010

A3 - Blog #1

I am choosing Huey Newton and the Black Panthers. I think the Black Panthers are a good group for this re-evaluation because they are misrepresented and barely taught about in school. The Black Panthers have the sole representation of being a violent militant group which is inaccurate. This judgement undermines their actual goals and positive efforts for civil rights. Weapons and military type of organization were the image of their group and most pictures and images of the black panthers show them as an angry mob with weapons but the explanation of their choice for these methods are lost or ignored.





Tuesday, September 7, 2010

Blog Entry 2 - Effectiveness

2) I think the campaigns she has been a part of have all been effective not only for their marketing purposes, but also in their representation for woman of color. Many of her campaigns emphasize the importance of confidence and self-esteem in women. Queen Latifah is portrayed in an inoffensive and a commendably positive manner. In commercials and photographic advertisements, she is presented as an attractive, classy and confident woman. Her contribution to the CoverGirl cosmetic lines does not perpetuate or re-examine existing stereotypes of black women.

Sunday, August 29, 2010

Blog Entry 1 - Pictures

Print Ads:








Assignment #1 - Blog Entry



1) The spokesperson I am writing about is Queen Latifah. She is a spokesperson and face of many CoverGirl products. More specifically she is the spokesmodel for her own line of CoverGirl products called Queen Collection. The Queen Collection is a line of makeup specifically for black women because of its hues more appropriate for dark skin. Queen Latifah also recently became a face for the CoverGirl Clean Make-up for Clean Water Campaign. A campaign whose goal is to provide clean water to under served communities. It is a great accomplishment for a black woman to be one of the faces representing a major company.

Queen Latifah has been one of their spokeswomen for at least four years. She is now well known for her talents as a rapper, singer and actress although she began her career has young rap artist. Shortly after launching her rap career she appeared in movies and television shows where she further gained popularity and public attention. In the 90s, she was mostly only recognized among black audiences and within the black community. By the 2000s, she had achieved a notable amount mainstream success after her role in the film Chicago. Queen Latifah has a long and wide list of accomplishments and being a spokesmodel for CoverGirl positively lengthens that list.



CoverGirl Commercial: